A relatively new buzz phrase in the world of the internet. Essentially if you took the business model of a marketing firm and advertising agency from 20 years ago and applied the same principals and processes to the internet, you would have digital marketing.
All current modes or channels of distributing your message, product or service are utilized. Social media channels, content channels such as blogging and content sources are utilized. Advertising on any and all channels such as Facebook or Google AdWords, LinkedIn, Instagram, Snapchat. News sources and article generation. There are literally hundreds of ways to get your objective completed.
Digital marketing is unique in that it is not an all or nothing approach. It's important to know your audience and the demographics surrounding it. That helps set the stage for a more effective marketing strategy and campaign.
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